Drive-to-Digital Mailers with QR Codes: The Smart Way to Boost Engagement

At Mailworks, we help businesses build a strong print strategy with digital performance. While we are not a design house, we provide the direction, specs, and best practices that ensure your artwork—and your QR codes—deliver real results.

• Clear guidance on QR placement and size

We show you exactly where the QR code should go, how large it should be, and how much white space it needs to scan correctly.

• Best-practice recommendations for artwork and layout

Your designer provides the creative, but we advise on call-to-action placement, color contrast, and layout strategies that increase scans and conversions.

• Trackable, customized QR codes

We generate unique, trackable QR links and provide them to your designer for seamless integration into your artwork.

• Testing to ensure reliable scanning

Before anything goes to print, we test your QR code for functionality and clarity at various sizes to make sure it performs in the real world.

• Integration with digital destinations

We help ensure the landing page, scheduling link, promotion page, or offer behind the QR code works smoothly and matches the campaign’s goals.

• Optional A/B testing support

If you're comparing different designs or offers, we can provide multiple QR variations so you can measure performance across versions.