8 Reasons Direct Mail is More Effective than Email Marketing
The reality is, direct mail remains a critical part of the mix. So the next time someone tries to tell you direct mail is dead, remember: It’s an age-old debate: direct mail versus email marketing.
Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can contact your customers using the channels they prefer — television, social media, and mobile?
However, the latest data makes a strong case for printed direct
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