Learn more about what is happening in the direct mail industry ...

The holidays may still feel a few weeks away, but businesses planning a holiday marketing campaign should start in October. Between crowded inboxes, busy schedules, and an endless stream of online ads, getting your customers’ attention during the holidays can be challenging. Direct mail gives your business another way to reach them—right in their mailbox. And when you start planning early, you have more time to create a campaign that does more than simply say, “Happy Holidays

September signals a shift. Summer vacations are wrapping up, routines are returning, and businesses are turning their attention toward one of the busiest marketing seasons of the year. From fall promotions and community events to holiday sales and year-end giving, the next few months are packed with opportunities to reach customers. The question is: Is your direct mail strategy ready? At MailWorks, we help Kansas City businesses and organizations turn direct mail into a targe